Case 07 of 12 · Paid ads
Massage studio
A booking campaign for a massage specialist: the audience was segmented using results from earlier launches, and the campaign was built around the Reels video that already drove the most conversations.
- Result
- 80 enquiries at $0.93 in 5 days
- Period
- 5 days, April 2024
- Budget
- $74.70
On this page04
01The goal
Generate as many enquiries as possible for maderotherapy — a manual body massage treatment — and turn them into bookings.
02What we did
- By launch we were already in our second month with this client, so nothing was guesswork: we segmented the audience using results from earlier campaigns and isolated the most active segment in the niche.
- Identified which of the published Reels videos produced more conversations at a lower cost — and built the campaign around it.
- Drove traffic into direct messages, so people could ask about available slots straight away instead of browsing a site.
03Results over 5 days
- enquiries
- 80
- per enquiry
- $0.93
- budget
- $74.70
- clicks at $0.10
- 747
04Why it matters
The campaign kept running for more than a month after launch: the cost per result rose, but bookings kept coming — and that endurance test is one most ad launches fail.
The case also shows the value of accumulated data: a second month with a client delivers results noticeably cheaper than the first. The campaign ran in April 2024.
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